Rising from fluid metallic just as if born as opposed to made, chain-link strap slinking by means of the consuming water like some aqueous serpent, Chanel's J12 Chromatic look at will obtain the completely thought-out marketing and marketing remedy on this promotional spot. The video, directed by Guido Mocafico, produces no mention of specifics: no pitches about its Titanium Ceramic plan getting as hard as sapphire, no mentions of Swiss quartz movements or significant tech, suit on resistant technology. That's all wordlessly communicated by means of the liquid-metal imagery, symbol-clashing fanfare, and development analogy.